Service to market or exploit existing intellectual property IBM in the 1990s, Nintendo Wii, Rolls Royce jet engines)īring to market: Bring a new technology, product, orĪdaptive: Adjusting, improving, or defending the existing business Reactive: Arising out of a crisis with the existing business model Satisfy market: Fulfill an unanswered market need Starting point for business model innovation We describe each of these phases in a general way, then revisit them from the perspective of the established organization, as business model innovation in enterprises already executing on one or more existing business models requires taking additional factors into account. Our process has five phases: Mobilize, Understand, Design, Implement, and Manage. The process we describe provides a starting point upon which just about any organization can customize its own approach. Some may be reacting to a crisis situation, some may be seeking new growth potential, some may be in startup mode, and still others may be planning to bring a new product or technology to market. Every organization starts from a different point and has its own context and objectives when it begins addressing an issue as fundamental as its business model.
We propose a generic business model design process adaptable to your organization’s specific needs.Įvery business model design project is unique, and presents its own challenges, obstacles, and critical success factors. In this chapter we tie together the concepts and tools from the book to simplify the task of setting up and executing a business model design initiative.
0 kommentar(er)
